Tom Brown speaks about technology and its impact on consumer marketing and promotion at the Association of Coupon Professionals (ACP) Annual Conference
(Winston-Salem, NC) – Stratapult, a leading provider of web-enabled business solutions, provides a technology update today to attendees of the Association of Coupon Professionals (ACP) in Ponte Vedra Beach, FL. Tom Brown, President of Stratapult, will give the address. The ACP is an industry trade organization for marketing professionals who work or have interests in the consumer promotions business.
Brown will speak on technology and its impact on consumer marketing and promotion. Specifically, he will address the explosion of email marketing and the challenge of managing unsolicited commercial email , known to many as 'spam.' In addition, Brown will discuss the emergence of low cost wireless technologies that enable promotions through the use of RFID, cell phones and PDA-like devices.
Brown is planning on sharing some real-life examples of how companies are using these technologies today in innovative promotions programs. These case studies will highlight how offline loyalty programs can be leveraged through technology at the point of purchase.
"I am pleased to present a technology update to the ACP group of marketing professionals," said Brown. "Since new technology is freeing consumers from sitting behind their PCs, marketers will be challenged to speak to their consumers in new ways, and think more broadly about how they can reach consumers through promotion."
A copy of the presentation is available for download on Stratapult's website at www.stratapult.com/acp.
About Stratapult
Stratapult, Inc., a subsidiary of Inmar Inc., is a leading provider of web-enabled business solutions. For more than 20 years, Stratapult has been providing technology solutions to its manufacturer and retail clients. While specializing in deep analytics, retail promotions management, custom portal development and remote systems management, Stratapult has developed a broad array of capabilities that range from strategy, business consulting and creative design services to application development, business analytics and IT operations. Stratapult provides creative business solutions and Application Service Provider (ASP) services for over 1000 organizations in a variety of industries including, retail, consumer packaged goods, insurance, apparel, furniture and healthcare. For more information on Stratapult visit http://www.stratapult.com.
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Stratapult makes no claims of ownership to products and company names mentioned herein which may be the trademarks or registered trademarks of their respective owners.
Media Contact
Amy Armstrong
Stratapult
(336) 631-2536
amy.armstrong@stratapult.com
