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Promotion management platform will streamline the entire promotion process for manufacturers, retailers and consumers

(Winston-Salem, NC) – Stratapult, the leading provider in the development of complex promotion portals, announced today the agreement to develop advanced coupon management solutions for Coupon Logix. Coupon Logix will offer this solution to the Consumer Promotions Industry, which spends over $90 billion a year to get consumers to buy specific products and services.  Discount coupons are one of the most recognized and used component of the Consumer Promotion industry; over 60% of consumer households regularly use coupons to determine what to buy and where to buy it.

Stratapult will work with Coupon Logix to develop web-based enterprise applications to facilitate collaboration between trading partners throughout the life cycle of coupon-based promotions.  Such applications will provide comprehensive solutions like workflow and messaging that will help trading partners, not only to automate, control, and improve the promotion process but also to distribute standardized promotion content to disparate systems.

"Coupon Logix is changing the way consumers, manufacturers, and retailers interact with coupons," said Joel Wiggins, Director of the Austin Technology Incubator.  "They are an innovative company executing a grand vision in a large market-exactly the kind of company ATI has been known for."  Coupon Logix is a resident company of the Austin Technology Incubator (ATI).

"Coupon Logix was founded in 2001 on the premise that the growing field of electronic collaboration technology could deliver more effective, cost-efficient coupon-based promotions than traditional promotion media, which is subject to waste, misredemption and clutter," said Jesse W. Devlyn, President of Coupon Logix.  "Working with Stratapult accelerates our ability to deliver the benefits of on-line collaboration by incorporating the highest quality software that consumer packaged goods manufacturers and retailers demand in managing their coupon-based promotions."

"Stratapult is excited to work with Coupon Logix to develop new coupon management solutions for consumer packaged goods manufacturers and retailers," stated Tom Brown, President of Stratapult.  "For more than 20 years, we have been providing innovative technology solutions to our manufacturing and retail clients.  Our expertise in the consumer promotion industry and our ability to deliver end-to-end business solutions has made us a strategic partner for many promotion companies. We are looking forward to building on our expertise and providing industry value to Coupon Logix and their clients."

About Coupon Logix, Inc.

Coupon Logix, Inc. offers software and services that enables manufacturers and retailers to efficiently create and manage coupon-based promotions.  Coupon Logix' goal is to fulfill the promise of electronic partner collaboration by reducing the time, money and resources needed to interact with trading partners in managing coupon-based promotions.  For more information about Coupon Logix, visit http://www.couponlogix.com/.

About Austin Technology Incubator (ATI)

The IC2 Institute's Austin Technology Incubator (ATI), a non-profit organization that facilitates the growth and development of high-growth technology-based companies. The program is a strategic partnership of local industry, government, and The University of Texas at Austin.  Since 1989, ATI has graduated 65 technology-based companies, generating over 2,500 jobs in the Austin region. ATI companies have raised more than $600 million in capital and reported revenues exceeding $1 billion. For more information on the Austin Technology Incubator visit http://www.ic2-ati.org.

About Stratapult

Stratapult, a subsidiary of Inmar Enterprises, Inc., is a leading provider of web-enabled business solutions. For more than 20 years, Stratapult has been providing technology solutions to its manufacturing and retail clients. While specializing in deep analytics, complex promotions networks portal development and remote systems management, Stratapult has developed a broad array of capabilities that range from strategy, business consulting and creative design services to application development, business analytics and IT operations.  Stratapult provides creative business solutions and Application Service Provider (ASP) services for over 1000 organizations in a variety of industries including, retail, consumer packaged goods, apparel, furniture and pharmaceutical. For more information on Stratapult visit http://www.stratapult.com.

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