Archive

New Flash Solution - Build Your Own Program launched on Outer Banks Shirts' website, first of its kind

(Winston-Salem, NC) – Stratapult, a leading provider of web-enabled business solutions announced today the launch of the new Build Your Own Program solution for Outer Banks Shirts' website, the premier supplier of quality sportswear to apparel markets.

Outer Banks, a division of Sara Lee located in Wilmington, NC, has worked with Stratapult over the last five years to build and enhance its website on an annual basis. New features on the website include a Best Sellers Showcase, a Coordinate Ideas section and the exclusive new Flash technology—Build Your Own Program. The Build Your Own Program solution allows Outer Banks's customers to select and visualize apparel and sportswear pieces to create ensembles that are appropriate for corporate, resort or team programs. By merely selecting various color swatches and corresponding styles, programs are easily assembled and modified to meet the customer's color criteria with options to view, print and save programs.

"Stratapult has successfully utilized the latest Flash technology to the limit to develop a program that will create a competitive advantage for Outer Banks," said David Caudle, head of Creative Services for Stratapult.
"Outer Banks customers are the ultimate benefactors of this addition. They have an easy-to-use tool that will save them time and provide the ability to visualize corporate apparel programs before the order is shipped."

"At Outer Banks we continually strive to identify emerging market needs and develop innovative solutions that add value to all points of contact within our distribution channel, said Jimmy Shafer, Marketing Manager for Outer Banks.  "The Build Your Own Program solution originated out of a vision to build a dynamic sales tool that would enable users to merchandise and customize our product line to meet their individual needs with unprecedented ease.  Stratapult's development team provided clarity through a detailed project plan and then proceeded to build the intuitive interfaces and the fluid navigation, effectively breathing life into the vision.  Together we have achieved competitive advantage for Outer Banks and established the next wave in corporate wearables marketing."

The Outer Banks website, one of 214 nominated sites, received Incentive Magazine's website award in the merchandise category which was announced in the August issue.  Readers nominated sites that they found most valuable in planning, researching or administering incentive programs. Incentive Magazine editors evaluated the nominated sites selecting the winners. Other winners in the merchandise category include Lands End and Eddie Bauer. Outer Banks was selected for the Incentive Magazine award prior to the launch of the new Build Your Own Program solution.

 You can visit the Outer Banks website at www.outer-banks-shirts.com.

About Outer Banks Shirts

Outer Banks Shirts, located near Wilmington, NC, is wholly focused on being the premier supplier of quality sportswear to decorated apparel markets in the United States. Since 1983, the key to the success of Outer Banks is the ability to continue to grow while staying focused on both the quality of the product and the quality of the service provided to its customers. For more information on Outer Banks Shirts visit http://outer-banks-shirts.com.

About Stratapult

Stratapult, a subsidiary of Inmar Enterprises, Inc., is a leading provider of web-enabled business solutions. For more than 20 years, Stratapult has been providing technology solutions to its manufacturing and retail clients. While specializing in deep analytics, retail promotions management and remote systems management, Stratapult has developed a broad array of capabilities that range from strategy, business consulting and creative design services to application development, business analytics and IT operations.  Stratapult provides creative business solutions and Application Service Provider (ASP) services for over 1000 organizations in a variety of industries including, retail, consumer packaged goods, insurance, apparel, furniture and pharmaceutical. For more information on Stratapult visit http://www.stratapult.com.

# # #

Media Contact:
Amy Armstrong    
Stratapult    
(336) 631-2536    
amy.armstrong@stratapult.com