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April 22, 2003
Stratapult Announces Launch of Redesigned Outer Banks Site
Press

Award winning site redesigned to add additional functionality and new look

(Winston-Salem, NC) – Stratapult, a leading provider of web-enabled business solutions announced today the redesigned website for Outer Banks Shirts, the premier supplier of quality sportswear to apparel markets.

Outer Banks Shirts, a division of Sara Lee located in Leland, NC, has worked with Stratapult over the last six years to build and enhance its website on an annual basis. New features on the website include updates to the Build Your Own Coordinates program, anniversary sweepstakes program, new product pages that feature the ability to see every color option for every style and a photograph of the product in each color available.

Stratapult has maintained a long-term relationship with Outer Banks and continues to improve the functionality and look-and-feel of the web site annually to complement the analog branding initiatives.  The site won an Incentive Magazine website award in 2002. "One of our goals this year, is to build upon our understanding of Outer Banks clients and the imprinted sportswear apparel industry so that we will be equipped to provide new, innovative solutions to Outer Banks strategic web initiatives," said Chad Cheek, Business Development Manager for Stratapult.  "Ultimately the updates will better serve Outer Banks clients and build customer loyalty."

"As the strategic partnership between Outer Banks and Stratapult has developed over the last six years, we have strived to create value for our customer base and bring world-class innovation to the Outer Banks website," said Jimmy Shafer, Marketing Manager for Outer Banks.  "The 2003 Outer Banks site is emblematic of the creative evolution of design and functionality that results from effective communication of ideas and exceptional execution of strategic initiatives."

About Outer Banks Shirts

Outer Banks Shirts, located near Wilmington, NC, is wholly focused on being the premier supplier of quality sportswear to decorated apparel markets in the United States. Since 1983, the key to the success of Outer Banks is the ability to continue to grow while staying focused on both the quality of the product and the quality of the service provided to its customers. For more information on Outer Banks Shirts visit http://www.outer-banks-shirts.com.

About Stratapult, Inc.

Stratapult, Inc., a subsidiary of Inmar Inc., is a leading provider of web-enabled business solutions. For more than 20 years, Stratapult has been providing technology solutions to its manufacturer and retail clients. While specializing in deep analytics, retail promotions management, custom portal development and remote systems management, Stratapult has developed a broad array of capabilities that range from strategy, business consulting and creative design services to application development, business analytics and IT operations.  Stratapult provides creative business solutions and Application Service Provider (ASP) services for over 1000 organizations in a variety of industries including, retail, consumer packaged goods, insurance, apparel, furniture and healthcare. For more information on Stratapult visit http://www.stratapult.com.

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Stratapult makes no claims of ownership to products and company names mentioned herein which may be the trademarks or registered trademarks of their respective owners.

 

Media Contact

Amy Armstrong    
Stratapult    
(336) 631-2536    
amy.armstrong@stratapult.com


 

 
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